Aviva Launches Annuity Campaign

The new annuity campaign launched by Aviva aims to clarify the notion for the Brits, most of whom do not understand what it is. According to Mr. Bolton, Aviva Life director, almost 64% of pensioners are worried about their finances.

The TV campaign launched in the end of May shows Paul Whitehorse, a British actor, shopping for a good retirement deal that would allow to convert his personal pension into annuity.

Mr. Hodges, chief of the UK division of Aviva said that while many Brits do not understand what annuity is, those who do oftentimes don’t shop around, thus missing competitive offers.

Meanwhile, most of those who do search for good annuity deals sometimes fail to take the open market option. Instead, they turn to the official website of the Financial Services Authority, which has been criticised lately for yielding poor search results.

Those who are still unaware of how annuity work or what normal annuity rates are can take advantage of Aviva retirement annuity calculator. It can be used to calculate how much they can make with different annuity options.