Express Insurance to Be Advertised on Facebook

The cooperation between Tamar - the leading British agency specialising in search and social conversion - and Express Insurance aims to strengthen the position of the latter on the UK market of motorbike insurance.

The online campaign launched by Tamar reflects the desire of Express Insurance - UK provider of motorbike cover - to interact with its potential clients directly through social media. As such, Tamar has optimised the insurer's presence on such social networks as Twitter, Facebook, and YouTube. The firm also developed new content for Express Insurance and guaranteed daily online updates.

Commenting on the move, Mr. Way of Express said that the company aims to extend its expertise to the whole motorbikes' community with the help of Tamar, which has extensive experience in online marketing.

Mrs. Goodin of Tamar said that the popularity of Express Insurance will be enhanced among social media users by engaging them into talks about bikes and associated topics, which include cover.