UK Insurance Websites Fail to Meet Customers’ Needs
According to the latest repost by Global Reviews, "UK Insurance Benchmark Survey," over 25% of British insurance websites do not meet the needs of consumers.
The criteria that the evaluation was based on include reliaility of the provider, availability of the information users need to get a quote and apply, and website’s coverage of products and customer support.
Rebecca Jenings, client advisor at Global Reviews, said: "The average UK insurance site scored well below the minimum required to be deemed to be meeting consumer needs, suggesting that the UK insurance industry overall struggles to meet customer expectations." She also highlighted that Axa was one of the few companies whose website scored more or less high on the customers' criteria: "Across the specific industries examined – life, health, motor and home – just a handful of UK insurance provider’s sites satisfied sufficient criteria to be meeting a basic level of customer needs." Liverpool Victora (LV=) scored the highest.